Your current and future clients expect quality materials from quality companies and consultants. You can’t tout your professionalism to your audience by showing a low-quality presentation and distributing unprofessional marketing materials. Doing so will cause your clients to question your abilities—100% of the time. You don’t need that obstacle—too.
Great news! You can add quality graphics—and quality is critical—to your presentations and marketing materials for very little money, but you need to know where to look to get low-cost, high-quality graphics. Below is a list of the top ten sites I use to develop quality graphics and help my clients achieve even the most loftiest of goals (like winning $1.3 billion dollar contracts).
There is no substitute for the benefits derived from using a qualified, experienced designer; however, in these challenging economic times, companies are searching for ways to cut costs. Unfortunately, cutting the quality of your materials will increase your risk of failure. In the short term, use one of these low-priced solutions to weather the storm without sacrificing quality.
This list is by no means comprehensive. There are other websites that sell graphics, but these are the sites I use most often and recommend.
- Dreamstime.com ($1-$50 per photograph and illustration) (http://www.dreamstime.com) Dreamstime is a library of almost 5.5 million photographs and illustrations. Users purchase credits and use those credits to download graphics. The more credits you buy, the cheaper the per credit price. Users can also buy subscriptions, which further lower the cost of each download.
- iStockPhoto.com ($1-50 per photograph and illustration, $15-$100 for videos, and $1-$10 for Flash files) (http://www.istockphoto.com)
iStockphoto is by far my favorite. They cost a little more but I find it easier to use and often find what I need in less time. Plus, they offer certain images exclusive to this site. It is set up similarly to Dreamstime. Users have a choice between credits and subscriptions. The more you buy, the lower the price per download.
- ShutterStock.com ($3-$10 per photograph and illustration) (http://www.shutterstock.com)
Shutterstock requires a subscription (as low as $49) to download from their 6.6+ million-image library. If you are a high-volume user, this is the best choice, because larger subscriptions equal low-cost graphics.
- StockExpert.com ($1-$25 per photograph and illustration) (http://www.stockxpert.com) Credits and subscriptions give you the graphics you want from their huge library. This site is owned by Juniper who owns other stock image sites (like Photos.com). However, I prefer the user experience and the better selection of graphics at StockExpert.
- Stock.XCHNG (free) (http://www.sxc.hu)
Stock.XCHNG is a great site if you need basic, professional images. Plus, all their images are free!
- BigStockPhoto.com ($1-$50 per photograph and illustration) (http://www.bigstockphoto.com)
Choose from a library of over three million images. Like other sites, users purchase credits and use those credits to download graphics.
- BrandsOfTheWorld.com (free) (http://www.brandsoftheworld.com)
Thousands of popular brand and corporate logos from around the world are available to download for free. Most logos are vector, which means they are resolution independent and can be scaled to any size.
- Pixellogo ($39 per logo) (http://www.pixellogo.com)
One hundred pages of high-quality logos from which to choose. I recommend owning Adobe Photoshop or Illustrator if you wish to modify your new logo. Exclusive rights to use the logos are available for more money.
- StockLayouts ($39-$99 per brochure, newsletter, or other marketing document) (http://www.stocklayouts.com)
StockLayouts offers thousands of brochures, flyers, newsletters, business cards, letterheads, postcards, posters, ads, and more in almost any format you choose.
- Cool Home Pages ($40 per website template) (http://www.coolhomepages.com/store/) Do you need a website but don’t want to spend thousands on design? At Cool Home Pages, you can find your dream website and download it for almost nothing compared to the cost of a custom design. I recommend hiring a web designer for backend programming and adding any extras to your new design. They can do it faster and better for a small investment on your part. Plus, it will still be cheaper than paying them to design and layout a new site.